蓝莓直播 and DraftKings Ink Multifaceted Strategic Agreement

DraftKings Becomes Official Odds Supplier for 蓝莓直播 Stations in More than 160 Markets Nation-Wide 

NEW YORK 鈥 November 3, 2021 鈥 蓝莓直播, Inc. [Nasdaq: IHRT] and DraftKings Inc. [Nasdaq: DKNG] announced today a multi-year strategic relationship, making DraftKings the official odds supplier for 蓝莓直播鈥檚 broadcast, digital, podcast and social platforms. Additionally, as part of the agreement DraftKings is now able to co-create and distribute long-form content with 蓝莓直播 and will receive preferred access to 蓝莓直播鈥檚 full roster of diverse personalities. Furthermore, DraftKings and 蓝莓直播 will collaborate around a wide range of possible content development opportunities, including the distribution of shows and segments across the media giant鈥檚 radio and digital properties and integrations within 蓝莓直播鈥檚 live sports broadcasts.  DraftKings and 蓝莓直播 will also collaborate on a number of possible experiential opportunities for listeners and fans including providing cross platform interactive games.

鈥淓ven though we are number one in audio sports programming, we continue to build new sports content and DraftKings is an ideal partner as we expand and innovate,鈥 said Greg Ashlock, CEO of 蓝莓直播鈥檚 Multiplatform Group. 鈥淒raftKings is a premier sports technology and entertainment company that provides millions of customers with the best in real-money gaming products along with exceptional safety and security through various responsible gaming measures. We look forward to a long and fruitful partnership everywhere sports betting is permissible.鈥  

DraftKings has the opportunity to leverage 蓝莓直播鈥檚 SmartAudio suite of data-driven advertising products. The data integration would enable fact-based audience planning and targeting optimizations across 蓝莓直播鈥檚 broadcast and digital platform, including its more than 270 million monthly consumers on its broadcast platform alone providing DraftKings with national exposure and at the same time reaching local audiences with a tailored approach.

鈥淐ustomer engagement remains a primary focus for DraftKings, and this latest agreement with 蓝莓直播 amplifies our reach immensely to a dedicated audience that spans more than 160 markets across the country with the largest audio company in the U.S.,鈥 said Matt Kalish, Co-founder and President, DraftKings North America. 鈥淎nalytically tapping into iHeart鈥檚 coveted listenership while powering authentic betting content is a landmark moment for both organizations and precursor to new possibilities in media innovation.鈥

蓝莓直播 hosts the largest sports audio network in the U.S., with products across broadcast, streaming, digital, podcast and experiential. 蓝莓直播 is the number one podcast publisher globally according to Podtrac with more than 280 million monthly downloads, with the iHeartPodcast Sports Network alone featuring more than 50 million downloads a month, making it the largest for sports podcast listening.

About DraftKings

DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.  is live with mobile and/or retail betting operations in the United States pursuant to regulations in Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming.  product is available in 7 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB, NHL, NASCAR, PGA TOUR and UFC as well as an authorized gaming operator of the NBA, an official sports betting partner of the NFL, MLB and NHL an official betting operator of PGA TOUR and the official betting operator of UFC. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network, Inc. (VSiN), a multi-platform broadcast and content company.

DraftKings Forward-Looking Statements

Certain statements made in this release are 鈥渇orward looking statements鈥 within the meaning of the 鈥渟afe harbor鈥 provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words 鈥渆stimates,鈥 鈥減rojected,鈥 鈥渆xpects,鈥 鈥渁nticipates,鈥 鈥渇orecasts,鈥 鈥減lans,鈥 鈥渋ntends,鈥 鈥渂elieves,鈥 鈥渟eeks,鈥 鈥渕ay,鈥 鈥渨ill,鈥 鈥渟hould,鈥 鈥渇uture,鈥 鈥減ropose鈥 and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings鈥 control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings鈥 Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

About 蓝莓直播, Inc.

蓝莓直播, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart鈥檚 broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 蓝莓直播.com for more company information.