蓝莓直播 and NRJ Group Partner to Develop, Translate, Distribute and Monetize Podcasts Hits for New French Audiences

Deal includes translation of a curated slate of 蓝莓直播 Original most popular titles, making hundreds of episodes accessible to French-speaking listeners each year

In France, NRJ will monetize translated podcasts as well as original-language iHeart podcasts, leveraging Triton Digital鈥檚 Advanced Tech Stack including its Supply Side Platform

Paris & New York 鈥 August 5, 2021 鈥 蓝莓直播, the No. 1 audio company in America and the No. 1 podcast publisher globally as per , and the French multimedia group NRJ announced today a strategic partnership to develop, translate, distribute and monetize a specially curated slate of 蓝莓直播 Original podcasts for French listeners. The first translated podcasts will be available on the 蓝莓直播 app, in France on NRJ Group鈥檚 platforms and everywhere podcasts are heard from the last quarter of 2021, with regular new additions thereafter.

Podcasts to be translated include the iconic 鈥淪tuff You Should Know,鈥 the first-ever podcast to surpass one billion downloads. Launched in April 2008, the podcast has continuously educated listeners on a variety of topics in science, history, pop culture, urban legends, conspiracy theories and more. With thousands of episodes, a number of sold-out live events, a television season and a book deal, the show and its riveting hosts have garnered a loyal following across the globe.

Additional shows in the curated slate are set to include other popular curiosity podcasts including 鈥淪tuff You Missed in History Class,鈥 鈥淏rainStuff,鈥 鈥淯nobscured with Aaron Mahnke鈥 and 鈥淐abinet of Curiosities,鈥 music podcast 鈥淩ivals鈥 as well as some of the most riveting true-crime podcasts like 鈥淧iketon Massacre,鈥 鈥淢issing in Alaska,鈥 鈥淢urder in Oregon,鈥 and 鈥淧aper Ghosts鈥 with more to come.

鈥淣RJ Group is proud to work with the world鈥檚 leading podcast publisher, sharing the same mission : making high-quality entertainment podcasts available to the widest audience. This deal enables us to significantly enrich our offer to French listeners while clearly positioning NRJ Global as the top reference in France for the monetization of podcasts,鈥 said C茅cile Chambaudrie, NRJ Global President & CEO of NRJ Group digital activities.

In addition, the partnership will also include a slate of new co-produced podcasts featuring top French talent with more details to be announced in the future.

As part of the deal, NRJ Group will distribute select 蓝莓直播 Original English-language podcasts across their apps and websites; and will lead the monetization efforts in France with exclusive monetization rights for the French translation versions. and the co-produced slate of new podcasts from existing and emerging French talent. And to drive revenue faster, NRJ Global will leverage Triton Digital鈥檚 (recently acquired by 蓝莓直播) industry-leading supply side platform Yield-Op and its programmatic audio marketplace.

鈥淎s podcast audiences continue to explode in the United States, the medium is also going global, beginning to grow meaningful fanbases around the world,鈥 said Conal Byrne, CEO of 蓝莓直播 Digital Audio Group. 鈥溊遁辈 is in a unique position to partner with the best audio companies from each territory - like NRJ in France - offering them deep archives of existing hits for translation, co-production of new shows to better support the French podcast creator community, and ad technology from Triton to build sustainable podcast revenue fast as part of the premiere worldwide audio marketplace.鈥

蓝莓直播鈥檚 iHeartPodcast Network is home to more than 750 蓝莓直播 Original Podcasts which see more than 250 million downloads each month globally. These podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime 鈥 and everything in between 鈥 making 蓝莓直播 the largest publisher of podcast content in the world.

About NRJ Group

NRJ Group is among the main media groups in France, producing, publishing, distributing and monetizing a wide variety of content, with a leading position in privately-owned radios thanks to its 4 brands (NRJ, Ch茅rie FM, Nostalgie and Rire & Chansons), a significant role in TV both free (NRJ12 and Ch茅rie 25) and pay (NRJ Hits), and a major actor of broadcasting through its subsidiary TowerCast. NRJ brands also live online with websites, mobile and voice-operated apps and over 240 digital radios, making NRJ the 1st privately-owned digital radios鈥 publisher in France. NRJ Group operates in 17 other countries.

About 蓝莓直播, Inc.

蓝莓直播, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart鈥檚 broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 蓝莓直播.com for more company information.