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Executive Produced by Paris Hilton, the Investigative Podcast Chronicles the Murder of Daisy De La O and the Viral TikTok Manhunt That Helped Catch a Killer

Listen to the “My Friend Daisy” trailer now,

NEW YORK – March 19, 2025 – iHeartPodcasts, the No. 1 podcast publisher globally according to , and London Audio, the audio division of Paris Hilton’s next-gen media company, today announced the launch of “,” the latest show as part of their ongoing partnership with ��ݮֱ��. This gripping new true-crime limited-series investigates the murder of 19-year-old Daisy De La O and the extraordinary role TikTok played in tracking down her killer.

Executive produced by Paris Hilton, the ten-part series is written and hosted by award-winning journalist Jenn Swann. The first episodes will debut on March 26, with new episodes released weekly on Wednesdays. Fans can listen to the official podcast trailer now, .

“My Friend Daisy” delves deep into the 2021 murder of De La O outside her Compton apartment. When authorities had yet to make an arrest, Daisy’s friends and family took matters into their own hands, turning to social media to raise awareness. Their efforts ultimately ignited an international manhunt, rallying amateur detectives to do something radical: help catch a killer. “My Friend Daisy” dives deep into the investigation and its fallout, exposing what went wrong, how it went viral and why communities are increasingly turning to social media to find justice.

"I'm always looking for ways to shine a light on important stories, and when I first read Daisy De La O’s story by Jenn Swann on The Cut, I was heartbroken by what she endured—but also deeply moved by the way her community came together using digital activism to demand justice. Partnering with iHeart and Jenn, who already knows Daisy’s story, was important to me, because together we can reach even more people, raise awareness and continue to stand against domestic violence,” said Paris Hilton. “Women’s voices too often go unheard and I remain committed to advocating for a world where every woman’s story matters.”

“After I came across the TikToks about Daisy, I couldn’t stop thinking about them. I immediately wanted to know more about who she was, how her community had rallied around her, and what had compelled them to take justice into their own hands,” said Jenn Swann, writer and host of ‘My Friend Daisy.’ “At a time when social media platforms like TikTok have come under fire, this story shows how the app has, in some cases, become a lifeline for friends and families of crime victims — for better or worse. Making this podcast gave me an incredible opportunity to examine this phenomenon from all angles, chronicling Daisy’s personal story and the people directly impacted by it.”

Produced by Paris Hilton, Bruce Gersh, Bruce Robertson and Joanna Studebaker for London Audio, with Jenn Swann, Jonathan Hirsh from Sony Music Entertainment, and Danielle Romo and Amy Sugarman for iHeartPodcasts, “My Friend Daisy” is the latest addition to Hilton’s growing slate of compelling audio projects, joining “,” “” and “.”

“My Friend Daisy” is distributed by iHeartPodcasts and will be available on the ��ݮֱ�� app and everywhere podcasts are available.

If you or someone you know is experiencing relationship abuse in any form, help is available. The National Domestic Violence Hotline provides free, confidential support and resources 24/7/365. Support is a call or chat away at 1-800-799-SAFE (7233), chat online at , or text “Start” to 88788. You are not alone.

Editor’s Note

Include the “My Friend Daisy” podcast audio player directly into your article using the embed code below:

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Download the show cover art .

About Jenn Swann

Jenn Swann is a journalist and producer based in Los Angeles, where she writes about culture, gender, and the Internet. Her reporting has garnered awards from the L.A. Press Club and has appeared in print in the L.A. Times, the Washington Post, and Rolling Stone; online at The Cut, The New Republic, and Vanity Fair; and on the radio at KCRW.

About 11:11 Media

11:11 Media is a global, next-gen entertainment company at the center of pop culture – connecting content, community and commerce – founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021. The company spans a broad array of businesses, including film, TV, audio, music, books, consumer products, and digital, with passion points around lifestyle, fashion, beauty, wellness, art, travel and more. Elevating brands, building communities, and driving social impact through the power of storytelling, experience, and products is the core mission of 11:11 Media.

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